Najla’s Cookies awarded two NASFT sofi™ Awards
4/19/2008
Najla’s® Inc., a specialty food company that hand-crafts cookies, spiced
nuts, toffee and all –natural snacks has been awarded TWO Silver Finalist honors
in the 2008 National Association for the Specialty Food Trade (NASFT) sofi™
Awards Competition. ( sofi™ is short for Specialty Outstanding Food Innovation).
Najla’s Gone Chunky Chocolate Walnut Expresso was selected in the Outstanding
Cookie category and Najla’s Nibbles™Assortment in the newly added category of
Outstanding Perishable Foodservice Product. There were close to 1500 submissions
across 32 categories that were tasted and judged in April at the NASFT offices
in NYC. A total of 141 products were selected as Silver Finalists.
Submissions were judged on numerous attributes including quality, innovation,
packaging, ingredient profile and pricing. The judges were: Kara Rubin, Whole
Foods Market, Brian D. Caplan, Bacchus Wine & Spirits, Stephanie Cook, Raley’s,
Christina Pirello, host of Christina Cooks, Shirley Cheng, Culinary Institute of
America, Robert Sickles, Sickles Market, Michelle Cosmo, Crate & Barrel and Fran
Carpentier, Parade Magazine.
The final round of judging to determine the sofi™ Gold winner in each category
takes place Sunday, June 29 at the Summer Fancy Food Show in New York City.
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